Paul Smith, Britain’s foremost fashion and design company and Braun, team up for the second edition in their collaborative design project.
A collaborative design project that partners German design with British fashion. Braun and Paul Smith have teamed up on a limited-edition clock and watch project. Paul Smith is one of Britain’s foremost designers, renowned for his creative spirit, which combines tradition and modernity.
The BN0032 classic watch is a timepiece that reflects Braun’s core values of functionality, quality, and aesthetics. The Braun x Paul Smith version remains true to the original design DNA and imprint that has become synonymous with Braun’s award-winning design history. Available in black with Braun’s iconic yellow second hand modified to the multicoloured stripe that has become a trademark feature of Paul Smith design. The subtle addition of Paul Smiths unmistakable stripe and logo adds a playful detail to a design that prioritises form, function, and clarity.
Braun is renowned all over the world as the pioneer of good design, the 10 design principles established by Dieter Rams during his time at Braun are even more relevant today and continue to be the guiding force for the design world. Paul Smith’s creativity extends beyond the realms of fashion, and the design mantra “you can find inspiration in everything” has served as the foundation for establishing collaborative projects with world leading design companies. Braun and Paul Smith’s shared values, philosophy and approach to design underpin this limited-edition collaborative project.
- Matt stainless steel case
- Snap case back
- 'Artist Stripe' second hand
- Scratch resistant mineral glass
- Date display