A collaborative design project that partners German design with British fashion. Braun and Paul Smith have teamed up on a limited-edition clock and watch project. Paul Smith is one of Britain’s foremost designers, renowned for his creative spirit, which combines tradition and modernity.
The BC17BPS is derived from the iconic ABW 41 clock designed in the late 80s by Dieter Rams and Dietrich Lubs. The design remains true to the original design DNA and imprint that has become synonymous with Braun’s award-winning design history. Available in black with Braun’s iconic yellow second hand modified to the multicoloured stripe that has become a trademark feature of Paul Smith design. The subtle addition of Paul Smiths unmistakable stripe and logo adds a playful detail to a design that prioritises form, function, and clarity.
Braun is renowned all over the world as the pioneer of good design, the 10 design principles established by Dieter Rams during his time at Braun are even more relevant today and continue to be the guiding force for the design world. Paul Smith’s creativity extends beyond the realms of fashion, and the design mantra “you can find inspiration in everything” has served as the foundation for establishing collaborative projects with world leading design companies. Braun and Paul Smith’s shared values, philosophy and approach to design underpin this limited-edition collaborative project.
- Easy to read dial layout
- 'Artist Stripe' second hand
- Silent sweeping second hand with floating effect (non-tick)
- Semi-tempered glass lens
- 30cm diameter clock face